Service Overview
We offer four specialized services tailored to your business situation.
Case Studies
Financial News Media
Revitalized UI/UX and Information Architecture to Drive Conversions
Faced with low engagement and poor navigation, we completely overhauled the site’s design and information architecture. By restructuring CTA priorities and streamlining user paths, we established a direct connection between content and lead generation.
Our strategy was rooted in data—leveraging web analytics, customer interviews, and Voice of Customer (VoC) analysis to identify core issues and propose a new layout with optimized content categories. As a result, engagement rate soared from 24% to 79%, while new visitors increased from 35,884 to 148,960. Most significantly, monthly inquiries grew from zero to 182.
Medical Device Manufacturer
Optimizing HCP Engagement through Data-Driven Information Architecture
To improve information accessibility for Healthcare Professionals (HCPs), we completely redesigned the site structure and navigation. Utilizing Adobe Analytics for behavioral data, alongside deep user research and customer journey mapping, we transitioned to a story-driven architecture tailored to specific viewing scenarios.
Furthermore, we enriched the site with non-product topical content to create diverse entry points and internal pathways. These strategic enhancements led to a significant boost in engagement: video views increased from 18,302 to 27,569, and document downloads grew by approximately 1.8x. The project successfully heightened overall site engagement through both SEO optimization and the strategic addition of new content.
Marketing Messaging & Ad Execution
Our Process
Persona Development & Customer Journey Mapping
To develop and execute effective initiatives, understanding the customer is paramount. Whether it is securing a project budget or conducting post-implementation analysis, the depth of insight gained depends entirely on the quality of the initial customer hypotheses.
Website Development Process
Based on the site objectives, user stories, and messaging defined in the customer journey, we determine the optimal structure and design for the website.
Please feel free to contact us for a consultation or a quote.
From building a reliable technical foundation to establishing a powerful digital presence, we are committed to driving your business success.
![[Seminar Report] Sazae × Bitdefender Joint Lunch Seminar: Latest Cyber Security Trends in Australia](https://sazae.com.au/wp-content/uploads/2026/04/sazae_bitdefender_seminar_1.png)
[Seminar Report] Sazae × Bitdefender Joint Lunch Seminar: Latest Cyber Security Trends in Australia
On May 12, 2026, Sazae Pty Ltd hosted a joint lunch seminar featuring Bitdefender, a global leader in cybersecurity. While Digital Transformation (DX) and SaaS implementation rapidly advance, cyber threats targeting businesses are becoming more sophisticated by the day. This [...]
May 12th Seminar ～Sazae x Bitdefender Lunch and Learn Seminar～
Sazae and Bitdefender are holding an in-person seminar for clients Seminar Overview Date & Time May 12, 2026 | 12:00 PM – 2:00 PM Speakers Taka Hakomori – Sazae Pty Ltd Jake Sim – Bitdefender Pty Ltd Location Antica 196 [...]
Podcast “Ambition and Strategy” Vol. 5: Guest Eitaro Kono, Managing Director of Boomi Japan
The fifth episode of the podcast "Designing Business & Technology – Ambition and Strategy," hosted by Ayumi Mizoshiri (CEO of Sazae Pty Ltd) and Tadao Takahashi (CEO of Power Solutions Inc.の), is now available. In this podcast, two IT business [...]
The second installment of the podcast “Business and Technology Blueprint — Schemes and Strategies” is now streaming!
This podcast is hosted by Ayumi Mizoshiri, Representative Director of Sazae Pty Ltd, and Tadaro Takahashi, Representative Director of Power Solutions Co., Ltd. In the program, the two hosts—each running IT companies in very different environments, Japan and Australia—discuss the [...]