Odoo: A Smart Solution for Web, CMS, and Marketing Automation
Odoo may still be relatively unknown in Japan, but globally it’s rapidly gaining popularity as a flexible, all-in-one business management platform. Especially for companies struggling with web production or marketing inefficiencies, Odoo can be a game-changing solution.
This article introduces how Odoo can streamline web, CMS, and marketing automation (MA) operations, what types of businesses are best suited for its implementation, and key points for a successful setup. Whether you’re new to digital transformation or looking for a no-code solution, discover what makes Odoo a powerful first step.
1. No-Code Marketing Features with Odoo
- Build websites easily using the CMS feature
- Reduce manual work with email marketing and automation (MA)
- Integrate forms, events, and blog features
2. What Kind of Companies Benefit from Odoo?
- SMBs using multiple disconnected tools for marketing
- Organizations without in-house engineers or limited tech resources
- Companies seeking centralized data management and operational visibility
3. Odoo Implementation Process & Key Considerations
- Step 1: Identify current workflows and prioritize goals
- Step 2: Choose only the necessary modules
- Step 3: Start small and scale gradually
- Pro tip: Stick with standard functions to avoid over-customization
4. Real-Life Use Cases for Odoo in Web & Marketing
- Build landing pages → Auto lead registration → Scoring → Email delivery
- Event signup → Follow-up emails → Customer data synced to CRM
- Inquiry forms → CRM integration → Sales team notified
5. How Sazae Supports You with Odoo & No-Code Onboarding
- End-to-end support from initial interviews to full adoption
- Training for efficient no-code operation
- Continuous improvement and post-implementation support
1. No-Code Marketing Features with Odoo
Odoo provides everything needed for web-based marketing. Its CMS allows even non-technical users to design websites or landing pages using templates and drag-and-drop editing. It’s intuitive, fast, and fully no-code.
The marketing automation module supports automatic email delivery, scoring, and follow-up based on set conditions—saving time and increasing accuracy. With seamless integration between blogs, events, and forms, marketing workflows can be managed within a single system.
2. What Kind of Companies Benefit from Odoo?
Odoo is ideal for small and medium-sized businesses looking to strengthen their marketing efforts or unify fragmented tools. It’s especially useful for companies that:
- Struggle with managing separate platforms for web, email, and CRM
- Lack in-house tech resources or engineering teams
- Can’t clearly measure performance or campaign results
- Need cost-effective marketing without multiple software subscriptions
As a SaaS-based solution, Odoo allows businesses to begin with essential features and expand over time—all while requiring minimal coding knowledge.
3. Odoo Implementation Process & Key Considerations
Step 1: Clarify current operations and challenges
Identify inefficiencies in your current marketing or website process. Know what you want to improve.
Step 2: Choose only necessary modules
Since Odoo is modular, you can start with just CMS, CRM, or MA. There’s no need to overpay for unused features.
Step 3: Begin with a small-scale launch
Start with a limited scope to ensure adoption. Avoid overwhelming your team with a full rollout from day one.
Tip: Avoid over-customization early on. While Odoo is highly flexible, staying close to the default setup leads to faster success and smoother onboarding.
4. Real-Life Use Cases for Odoo in Web & Marketing
- Landing Pages → Automated Emails: Add forms to your LPs → Automatically register leads and send thank-you emails → Notify sales team
- Event Management: Create event pages → Collect attendee data in CRM → Post-event surveys and follow-ups
- Form Integration: Link inquiry or download forms directly to CRM → Speed up customer response time
All of this can be built and managed without writing code—Odoo empowers your team to launch smarter campaigns in less time.
Want to learn more? Visit the official Odoo website below.
5. How Sazae Supports You with Odoo
Sazae offers tailored onboarding support so even first-time users can get started with confidence. Our services include:
- Initial consultations to identify business goals and challenges
- Advice on choosing the right modules and implementation setup
- Hands-on training with a focus on no-code operations
- Post-launch improvement and operational support
Our no-code-first approach helps teams without technical experience manage Odoo effectively and independently.
Free Demo & Consultation![]()
