HubSpot or b→dash : Which one should you choose?
When implementing a Marketing Automation (MA) platform, the priority is to ensure it aligns with your organisation’s challenges, workflows, and growth ambitions.
This article compares HubSpot—a globally recognised, end‑to‑end CRM & MA platform—with b→dash, a Japan‑based no‑code CDP+MA solution gaining adoption among domestic enterprises. We break down capabilities, implementation considerations, and ideal use cases so you can decide whether to adopt MA for the first time or switch from an existing stack.
- 1. Overview: HubSpot vs. b→dash
- 2. Why Choose HubSpot
- 3. Why Choose b→dash
- 4. Key Evaluation Criteria
- 5. HubSpot’s Strength in Enterprise‑Wide Optimisation
- 6. Considering HubSpot? – Free Consultation Available
1. Overview: HubSpot vs. b→dash
| Criteria | HubSpot | b→dash |
|---|---|---|
| Provider | HubSpot Inc. (US) | From Scratch Co., Ltd. (Japan) |
| Primary Use | CRM / MA / Sales / CS / CMS in one platform | No‑code data integration & activation |
| Key Feature | Cross‑departmental customer experience design | Data activation for non‑engineers |
| Target Companies | Startups to global enterprises | Mid‑to‑large domestic enterprises |
| Strengths | Global readiness / scalability / free plan | Japan market alignment / LINE integration / CDP |
2. Why Choose HubSpot
HubSpot is an integrated CRM platform unifying marketing, sales, customer service, CMS, and operations. It goes beyond traditional MA by optimising the full customer lifecycle—from acquisition through to retention and advocacy.
Core Capabilities
- CRM as a Unified Data Foundation
Consolidates web activity, deal history, and support interactions into a single, unified customer profile. Flexible APIs connect to Salesforce, ERP, and more. - Advanced Personalisation
Dynamic content, behavioural triggers, and conditional workflows for real‑time, context‑aware engagement. - Sales & Marketing Orchestration
Automates MQL → SQL transitions between Marketing Hub and Sales Hub, ensuring optimal sales resource allocation. - Enterprise‑Grade Scalability
Multi‑language, multi‑currency, hierarchical permissions, and ABM support for complex org structures.
Use Cases
- A: Disparate sales processes across global offices
Standardise pipelines in Sales Hub with real‑time KPI tracking and regional benchmarking. - B: Long lead‑to‑opportunity cycle
Combine lead scoring with automated email nurturing in Marketing Hub to accelerate readiness to buy. - C: Data synchronisation lags between teams
Use Operations Hub to automate syncs across Marketing, Sales, and CS so everyone works off current data. - D: High effort to manage multi‑language sites
Centralise multilingual content in CMS Hub, streamlining translation updates and SEO.
3. Why Choose b→dash
b→dash is a no‑code CDP + MA platform that enables marketers to integrate, transform, and activate data without SQL—particularly strong for rapid campaign deployment in the domestic B2C market.
Core Capabilities
- No‑code Data Modelling
Merge and process diverse sources via GUI to create analytics marts and target segments instantly. - Native Integration with Japanese Channels
LINE Official Accounts, email, and SMS are natively integrated to maximise reach and response domestically. - Rapid Campaign Deployment
Build automated scenarios and scoring without code, supporting fast PDCA cycles.
Use Cases
- A: Offline store data under‑utilised online
Import POS data and push purchase‑based coupons via LINE the same day. - B: Declining repeat purchase rate
Trigger automated SMS reminders aligned to purchase cycles. - C: Seasonal campaigns launch too slowly
Extract prior‑year segments via GUI, launch immediately, and track ROI near real‑time. - D: No in‑house SQL expertise
Let marketers handle complex joins and transformations without engineering support.
4. Key Evaluation Criteria
| Evaluation Axis | HubSpot | b→dash |
|---|---|---|
| Integrated CRM + MA + Sales | ◎ | △ |
| Domestic Channels (LINE / SMS) | △ | ◎ |
| Cross‑departmental CX Design | ◎ | △ |
| Small‑scale Start | ◎ (Free plan) | △ (Sales consultation required) |
| Global & Multi‑language Support | ◎ | △ |
5. HubSpot’s Strength in Enterprise‑Wide Optimisation
While b→dash excels at data activation simplicity, HubSpot enables organisations to design and optimise customer experiences across the entire business.
Marketing, Sales, CS, CMS, and Operations are unified in one CRM—creating a seamless flow from lead acquisition → opportunity creation → revenue → customer success.
As a HubSpot Gold Partner, Sazae provides end‑to‑end support—from implementation design and configuration, through adoption and long‑term optimisation.
6. Considering HubSpot? – Free Consultation Available
If you’re evaluating HubSpot, comparing it with b→dash or other platforms, or looking to optimise existing go‑to‑market workflows, we can help.
- “We want MA tool,but don’t know where to start.”
- “How does HubSpot really differ from other platforms?”
- “We’d like to roll out gradually before a full deployment.”
